Because the threat of shadowy figures wasn't enough! We also needed a big ticking clock for Armageddon...of the internet!
In case you don't know common screen-writing terminology, here's a guide on what a MacGuffin is.
This page was drawn by Psi-Baka-Onna. You can view (and comment on if you have a deviantART account) the original version of this page here.